Choose Your Career

The increased use of the Internet for entertainment, commerce, and sharing information has come so far so fast it is nearly impossible to measure, and search engine marketing (SEM) is a key driver of this growth. SEM is a complex and exciting field that incorporates several disciplines such as search engine optimization (SEO), paid search (PPC), and social media marketing (SMM). In a nutshell, SEM covers all things that can impact how customers find a web site via search – which is increasingly the life-blood for many companies. Below are listed 4 reasons why you should consider a career in SEM, but keep in mind that there are a number of other excellent reasons not mentioned here – this is not an exhaustive list by far! 1. Reasonable Barriers to Entry Generally speaking, SEM is all about improving websites’ positions on search engine results pages (SERPs), both organically and sponsored. While that may sound overly complicated and require a computer science background, … [Read more...] about 4 Reasons to Consider a Career in Search Engine Marketing

Growing up I always heard the popular “if you do what you love you’ll never have to work a day in your life.” This is especially frustrating because it’s true. Most people would love to be able to take their hobby and run with it for their entire lives. Unfortunately, this isn’t always easy. I enjoy writing, but if I tried to write a novel worth publishing it would take years (and who has that long to hope something works out?). My brother enjoys playing basketball, but he’s only 5’ 7”. In other words, there are a lot of things that can discourage someone from taking their passion and turning it into a career. However, many have discovered that it is entirely possible to take a skill and put it to good use. Consider the following steps to help ensure you never have to work again: 5 Steps to Creating a Job You Will Love Step #1: Prepare to Be Part Time Starting an entire career is difficult no matter what the industry. Be prepared to start your company as part time work. Quitting … [Read more...] about How to Turn Your Talent Into a Career

Those who work in administration are the real lifeblood of their organizations. Without individuals keeping things running behind the scenes, many businesses simply wouldn’t be able to operate. Whether you’re applying to become a clerical assistant, office administrator, secretary or personal assistant, you’ll need to demonstrate a variety of skills and stand out from the crowd. Here we’ve got three great tips to start you on the route to a career in administration. Kick off your job search One of the most difficult aspects of hunting for a new job can be knowing exactly where to start. First think about the specific role or roles you wish to apply for. Write a list of the skills you have and think how these could be applied to specific admin jobs. Once you’ve done this the ideal way to begin your search is by using an online job search such as Jobstoday. This will give you the starting point to define your search by factors such as job description, salary requirements and location. … [Read more...] about 3 Tips for a Career in Administration

Realizing your professional strengths can help you maximize your workplace potential. One way to determine your strengths is to conduct a SWOT analysis: a look at your strengths, weaknesses, opportunities, and threats. When developing a SWOT analysis to assess your professional strengths, consider the following characteristics and achievements that you hold: 1.      Educational Background – What college degree(s) do you hold? What degree is necessary for eligibility for a promotion within your field? What college did you attend? Is the college reputable? These criteria can help frame your position in the job market. 2.      Work Experience – Do you have years of progressive experience in your field? Is your work experience easily transferrable to your desired field of interest? Your work experience may help you land a job in another field if your skills are transferrable. 3.      Skills and Abilities – What software or hardware can you use? What specialized/niche skills set(s) do … [Read more...] about SWOT Analysis: Determine Your Workplace Forte

The whole purpose of taking out an insurance policy is to prepare for the unexpected: from new drivers to new businesses, everyone needs a safety net in case something happens that they don’t have the resources to deal with alone.  Some people look for options such as life insurance with A Bankers Life and Casualty Company. But insurance companies can’t afford to be unprepared – they need to know how likely an event is, and how large its impact is likely to be if it takes place. Since the 1600s, the use of censuses, statistics and formulas have played a huge role in determining what premiums are charged for companies and people looking to protect their interests. So, those who fancy a career where they can apply their mathematical qualifications should consider insurance jobs like Underwriting and Business Risk. Everyday, experienced mathematicians use calculations to estimate the likelihood of accidents, deaths and financial collapse in order to keep their customers and their … [Read more...] about Jobs in Math: Insurance and Actuary

Despite constant news of healthcare booming in today’s recovering economy, you probably want to think twice before investing in a healthcare career. Before pursuing a career in healthcare, it’s wise to invest some time exploring a few of the negative aspects to this field. Although healthcare is a thriving industry, and very fulfilling to many individuals, you need to deliberately evaluate your personality and preferences before dedicating your time and attention to a career in healthcare. Consider the top three reasons many choose to avoid working in this field: 1.    Crazy Hours, Relatively Little Pay The healthcare field is extremely demanding on its workers, from a labor and delivery nurse to a surgeon. Patients primarily require healthcare after an unexpected event. Sickness, heart attacks, and childbirth typically arrive unannounced. Thus, healthcare workers must respond to the demanding, versatile needs of patients. While some thrive on a hectic schedule, most cannot deal … [Read more...] about 3 Reasons a Career in Healthcare Might Not Be For You

Despite what you may think, the United States Department of Education is not in direct control of higher education accreditation. While the Secretary of Education is by-law required to provide the public a list of accredited post-secondary schools, the actual determining of a college's education quality is done by an array of private groups. Academic institutions contact “accreditation agencies” which, in turn, appraise the institution's quality of education regarding particular fields. Schools with satisfactory academic qualities are deemed “accredited.” Employers, in theory, care an incredible amount about accreditation. It's usually the only way they can tell whether or not the program you graduated from provided you with the preparation for particular responsibilities. The truth is most employers will not go to the trouble of checking to see whether or not the school you attended was accredited. That's because if you attended an unaccredited program it almost invariably … [Read more...] about The Importance of Accreditation Should Never be Underappreciated