It really wouldn’t be fair to call this blog a business, but that’s not to say a lot of thought didn’t go into the name. Originally started as the Working Podcast, I decided I wanted a more generic name that would encompass more then just a podcast. So after tossing around hundreds of names with Eric and Lyds (the best springboards ever), JOBACLE was born.
Why? Being a "caeer related" Web site – it had the word job in it, it sounds like cubicle, and is a play on debacle – which work always is, right? It’s not genius but it’s a short name that actually had a dot com available.
A new abstract word is good because it can get attention and get people asking questions. The downside is that they have no clue what the hell you actually do. I remember hearing Donald Trump in an interview once talking about how one of the smartest things he ever did was name everything after himself – thus making his name an entity.
I’m a huge believer that success comes down to great marketing and a decent product – in that order. I have the medicore idea, now I just need some money for marketing! Any takers?
If you’re thinking of starting up your own biz or blog, check out How to Name Your Business for some good background.
Leave a Reply