The corporate landscape is littered with plans such as business plans, risk management plans, disaster recovery plans and strategic plans. Therefore, when someone tells you it's time to develop a strategic communications plan for your company, it's easy to dismiss the idea as more corporate busywork. What you may not realize, though, is that your strategic communications plan could be the most important plan your business will ever create. Sure, when your network goes down during a power outage, your customers may not be able to access your website for a while. They may grumble, but if you have a good relationship with them, then they'll be back once power is restored. When your company makes major public communication errors, however, those errors have the potential to shatter relationships. … [Read more...] about 6 Questions to Ask When Developing a Strategic Communications Plan