Ultimately, any business is a people business. While products or services are the end products of a business, it’s only what the products or services do for people that really matter. People don’t buy a 3-hole paper punch because they want more stationery, they buy it because they want enough holes to neatly bind their paperwork into a folder. And they don’t buy a computer because they want a plastic box on their desk, but because they want the ability to surf the net, or create a budget on a spreadsheet, or connect with friends on Facebook. … [Read more...] about How To Create A Friendlier, More Profitable Business