There are few hurdles that both brick and mortar stores and eCommerce sites have to cross in order to become successful. The largest of the common hurdles is marketing. It doesn’t matter if you are having a bake sale or are trying to profit from your creative clothing designs, marketing is essential to your success. Potential website visitors need to know that you exist and where they can find you in order to become your customers. Creating an Eye Catching Website Prior to your first batch of product going into production, it is important to understand how to market a product online. After all, even the most impressive product ever will not turn a profit, if nobody can find it. One of the most important aspects to consider for your online marketing plan is the design and functionality of your company’s website. It is after all the page you want potential clients to find when they search for your type of product or service. Designing a successful eCommerce page combines some of the … [Read more...] about How to Stand Out Above the Crowd