Recruiting for consumer goods jobs can be tricky. You have to find the right candidates to fill the positions. You also have to make sure that you have the right compensation package for the candidates.
Millennials gravitate towards technology, computing, and media-related jobs
Millennials are the largest generation in the workforce today. They are often considered the “digital natives” and the first generation to grow up with technology. Their use of technology has also had a major impact on their life choices. Click the link to read more about millennial labor statistics.
While many millennials still live at home with their parents, many are putting off owning a home. Instead, they are saving for their first home or traveling. This is a great sign for the travel industry. They’re willing to sacrifice things like cable and a Netflix subscription in exchange for the opportunity to travel. However, most millennials are still hesitant to buy a car.
A large share of millennials is not only using social media, but they are also looking to it as a source of information. They trust content written by their peers, and they are looking for brands that will give back to their community.
The share of Millennials using social media hasn’t changed much since 2012, with 91% of Millennials using some form of social media. However, the share of Gen Xers using social media has
increased by 10 percentage points since 2012.
Lack of qualified applicants for many CPG jobs
Increasingly, consumer products companies are facing a skills crunch. A recent report from the Consumer Brands Association (CBA) highlighted how consumer products companies are struggling with performing consumer goods recruiting in a timely and efficient manner. This is due to several factors.
The CPG industry is constantly changing due to technological advances, as well as advances in social media. With these changes comes an increase in the importance of data analytics and technical skills.
Many companies are also experiencing labor competition from manufacturers, distribution centers and service sector firms. Manufacturers are tackling the labor shortage by tapping temporary staffing services, and expanding their internal training programs.
CPG companies are facing significant data challenges. Often, these organizations have legacy core systems and data management processes that limit their ability to implement large-scale analytics applications. They are also struggling to pull uniform data from disparate core systems. This can deter companies from investing in AI or other advanced technologies.
In addition to these challenges, CPG companies are facing a growing talent pool of digital natives. These applicants are often apprehensive about joining an organization that is still developing its systems. However, they see these new firms as exciting opportunities.
Many large CPG firms are also automating more. This can be a positive for the industry, but it will also take away from workers’ physical skills. Similarly, there will be less need for basic cognitive
skills. For example, warehouse operations have the potential to be automated. This can reduce the need for office-support workers and warehouse shelf stockers.
As a result, large CPG firms are letting people go. They are also training fewer recent graduates. They are also not nurturing fresh college graduates, which can cause a talent gap. However, some of these firms are just starting to revamp their talent practices. Some are using loyalty programs, technology meetups and internal referrals to recruit talent.
CPG companies must act on three fronts today: their talent base, data and the operating model. By reevaluating their talent strategies, companies can prepare for the upcoming world of work.
How Can Consumer Goods Recruiting Grow Your Business?
Consumers are increasingly connected, allowing companies to access data that can be used to create unique customer value propositions. In addition, consumers are shifting their shopping habits from brick-and-mortar stores to online marketplace. This has resulted in a number of CPG firms re-evaluating their recruiting strategies.
The consumer goods industry is a competitive one, and companies are constantly trying to out-do the competition. To do so, they are often re-evaluating their hiring strategies.
The most obvious of these changes involves re-evaluating the quality of the candidate’s qualifications. Specifically, companies are taking a hard look at employee performance, retention, and engagement.
This has resulted in some interesting new hiring processes, including the implementation of a new ATS (Automated Talent Sourcing) tool, designed to help companies identify candidates who are a perfect fit for their positions. Click the link: https://en.wikipedia.org/wiki/Artificial_intelligence_in_hiring for more information about artificial intelligence tools used in the hiring process.
Using these tools, companies can streamline their hiring processes and save money. In addition, consumer goods companies are also getting savvier at retaining digital talent. Specifically, they are making use of cloud-based CRM (Customer Relationship Management) software. Using this tool, companies can access customer data more efficiently and streamline their hiring and onboarding processes.
The consumer goods industry is a challenging one, and it will only get tougher as time goes on. Consumers are becoming more tech savvy, and companies are using more sophisticated data-mining tools to keep pace with their consumer’s changing tastes and habits.
As a result, these savvy companies are able to create more personalized shopping experiences for consumers. In the past few years, e-marketplaces like Amazon and Alibaba have accounted for over 70 percent of the overall consumer goods sales growth.
The consumer goods industry is no stranger to technological advances, and businesses are often stumbling on the best technologies for their organizations. For example, many of the largest businesses in the industry are using cloud-based CRM software to help them stay a step ahead of the competition.
In addition, businesses are using AI to better understand customer behavior and needs. In the future, this type of data-driven decision-making will help consumer goods businesses stay competitive. The consumer goods industry is an interesting one, and is a perfect example of how the digital world is changing the way that business is done.
Ultimately, consumers are becoming more connected than ever, and businesses must act on three fronts to remain competitive: hiring, re-evaluating hiring practices, and implementing new technologies.