There are few hurdles that both brick and mortar stores and eCommerce sites have to cross in order to become successful. The largest of the common hurdles is marketing. It doesn’t matter if you are having a bake sale or are trying to profit from your creative clothing designs, marketing is essential to your success. Potential website visitors need to know that you exist and where they can find you in order to become your customers. Creating an Eye Catching Website Prior to your first batch of product going into production, it is important to understand how to market a product online. After all, even the most impressive product ever will not turn a profit, if nobody can find it. One of the most important aspects to consider for your online marketing plan is the design and functionality of your company’s website. It is after all the page you want potential clients to find when they search for your type of product or service. Designing a successful eCommerce page combines some of the … [Read more...] about How to Stand Out Above the Crowd
Archives for April 2014
No Website? No Problem! Why You Should Start One Today
Does the thought of creating a website make you break out into a sweat? Maybe you have operated a successful business for years, but your foot traffic has slowed down considerably lately. You have not raised your prices and you are still providing the same great service, so why is your business sinking? Could it be that your competition has a website, but you don't? Maybe you already know that you desperately need one, but do not even know where to begin. Well, believe it or not, building an attractive, professional, and user-friendly site that will benefit your business is not as difficult as you think. … [Read more...] about No Website? No Problem! Why You Should Start One Today